Brand Identity for Musician Lauren Ní Chasaide: This is the first of a number of promotional projects for this artist. The logo and identity were devised following discussions with the artist to get a feel for the person and the image she was trying to present to ensure the brand identity was authentic and fitted the requirement. The output was the logo design with the emblem, choice of colours, proportions, printface as well as the embossing all contributing to the unique identity. Business cards using the logo and identity were designed by me with production outsourced as well as album cover research and experimentation.